Data Knowledge Results | Value Added Decision Intelligence Services

Do you still talk about your "average customer"?

In that case you most probably do not treat your customers in a differentiated way, by taking into account their contribution to your company, their needs, their attitude, and finally what they probably expect from your services...

Customer Insight is oriented towards the improvement of customer loyalty, by identifying what makes them particular to your company, and how to treat them accordingly. This is about understanding your customers through an intense profiling process. It focuses on generating actionable results, allowing a redefinition of your customer acquisition strategy, your communication plans, your retention programs, and services & product offering.

Customer Insight solutions are built to answer such questions as:

• What penetration do I achieve in my own market?
• Do my customers have special characteristics compared to the whole potential market?
• Who are my most profitable customers? Why are they profitable?
• How many segments exist in my customer base on the behavioural side? Or on the equipment rate? Or on the channel usage?
• Who of my customers are early adopters of new services and who are dormant?
• What is the evolution of my segments on the share of wallet point of view?
• Which customers are likely to churn soon? On which services? How can I retain or even grow them?
• Are my promotions and packaged deals the best ones for each segment? Do I miss something I could do to grow some specific segments?

  

Our services in this area cover the following:

• Behavioural Customer Segmentation (BCS)  for B2B & B2C
• Discover actionable behavioural customers segments, and understand & describe them using additional external information 
• Analysis of the match between marketing strategy and customer segments
• Definition of a communication and action plan for each segment
• Churn Management for B2B & B2C
• Predicting churn before it occurs, and understand who are the churners, and which signs are relevant to identify them
• Define and implement retention strategies
• B2B Profile analysis - Give us your best customers and what you think is your potential  market, and we will report to you your penetration per sector, size, country or region, etc. We will also let you see what are the "special characteristics" of your clients compared to the market. This analysis can be combined with Lead Generation to spot untapped potential.
• B2C Profile analysis - Give us your best customers and what you think is your potential  market, and we will report to you your penetration per country, region, social class, age, etc. We will also let you see what are the "special characteristics" of your clients compared to the market. This analysis can be combined with Lead Generation to spot untapped potential.
• Customer View - Enrichment of internal transactional data with external information:
• B2C: socio-demo, buying habits, census, etc.
• B2B: financial, sector, size, cohesive groups membership, control, etc.
• Industrialization of all analytical processes - All solutions can be fully industrialized. Processes will report segments mutation and cross-over reporting, KPI reporting on the effects of the marketing actions, churn evolution, re-scoring of churn score, etc.

Our specificity in this area is our business focus: we guarantee actionable results, in line with business expectations!