Data Knowledge Results | Value Added Decision Intelligence Services

Lead Generation solutions strongly support and guide the strategy in an expansion mode in both B2C and B2B. Expansion can be built on the customer base itself, by the wallet share expansion, or can be realized by attracting new customers (called "prospects" or "suspects"). Wallet share expansion will typically use internal data (what we already know on our customers) and external data (what we can learn on our customers) whilst attracting new customers will exclusively rely on external data.

In the B2B space, the expansion offering of VADIS is unique. It is based on the usage of an extensive database on companies around the world. 

Our Market Decision Intelligence solution is built to answer such questions as (non exhaustive list!):

• Where is the untapped potential of my own customer base? And how much does it represent?
• For each customer, what is the best path to wallet share expansion? Which expected value can I get along that path? Which are the most interesting segments to focus on for wallet expansion?
• Which prospects or suspects are the best targets for my services or products? Where are they? In which countries, regions, or towns?
• How can I optimise my direct mail budget? Which segment of prospects should be addressed now? Using which channels? Which segments deserve direct contacts through my sales forces?
• Are all my sales points located at the best place? Where should I open new branches? In which countries, which towns? How many sales reps should I have there? What should be their sales target?
• I'm in the B2B business and I want to export in country X. Give me a list of prospects that are the best targets for me.

Our Groups Exploration Tool solution is dedicated on the B2B area. It is built to answer such questions as (non exhaustive list!):

• I want to optimize my sales trajectory within groups of enterprises. Which companies are linked through participations that involve potential control?
• From my own customers list, which groups of linked companies can I reach immediately? What are the relationships among those companies?
• Show me the potential expected marginal contribution computed in the MDI solution, projected at the group level. Which groups are most interesting for me?
• Where are the probable decision points in a group of linked companies?

The Lead Generation solutions are in fact a set of approaches, data, and applications that empower decision makers at different level in the organisation (CEO, Marketing Manager, Sales Manager) in order to implement an expansion driven by the expected net contribution of each euro or dollar invested.  

Our services in this area cover the following:

• Tune our solutions to your best practices
• Provide access to external data, prepared and cleansed to be included in our analytical approach
• Defining with you a global approach for using advanced analytical processes to support your expansion