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DATO challenge 2015 – Truly native?



Vadis is proud to announce its high ranking at the DATO challenge 2015 – Truly native?

Online media companies rely more and more on paid advertising to keep their lights on and their content engines humming. "Native advertising" is a popular alternative to the unsightly banner ads and infuriating pop-ups of Internet Advertising 1.0. Native ads mimic the core content of the site they're advertising on, ideally avoiding any interruption of the user's experience.



When native advertising is done right, users aren't desperately scanning an ad for a hidden "x". In fact, they don't even know they're viewing one. To pull this off, native ads need to be just as interesting, fun, and informative as the unpaid content on a site.

Dato is sponsoring this competition with the noble goal of making native advertising live up to its name. With a dataset of over 300,000 raw HTML files containing text, links, and downloadable images, the challenge is to identify the paid content disguised as just another internet gem you've stumbled upon.

If media companies can better identify poorly designed native ads, they can keep them off your feed and out of your user experience.

Vadis finished at 17th position out of 274 teams coming from all over the globe. It is indeed not the first time Vadis ends in the top ranks of data mining competitions (KDD 2014 Cup – 19th/472, KDD 2013 Cup – 33th /554, KDD 2010 Cup - 11th, KDD 2009 - 16th, ECML PKDD 2008 - 2nd, KDD 2007 - 6th …).

Discover the Dato 2015 challenge here: https://www.kaggle.com/c/dato-native.

Our key clients

Unilever
Base
Bank of china
Bpost
Partena
Atos
BNP Paribas Fortis
Ethias
VP Bank
Chronodrive
Citibank
European Comission
Wolters Kluwers

Our key partners

Moreover
World Compliance
Brussels invest & export
Levenues
Know your country
Brustart
Sales Consult
BECI Member
Innoviris
Bureau van dijk
Impulse.Brussels
Isoft
Agoria
Bitong
Peking University
NET Computer
UCL
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